In case you were not aware the federal government ends its fiscal year September 30th every year. The fourth quarter is therefore Jul-Aug-Sept. This affects a firm’s federal marketing strategy as generally it is easier to make your second sale to the federal government once you have made connections and have past performance. Therefore making a push for your first sale in the fourth quarter when it is easiest is often a very good strategy.
Federal Acquisition Spending By Quarter
-Q1 has accounted for 21.4% of total fiscal year spending.
-Q2 has accounted for 24.2% of total fiscal year spending.
-Q3 has accounted for 22.4% of total fiscal year spending.
-Q4 has accounted for 32.0% of total fiscal year spending.
Breaking this trend down by quarter does not do it as much justice as looking at federal spending on a month by month basis. As you can see by the below graph September has been the dominant month for federal sales in the past two years.
